While college theatre programs focus primarily on training and technique, business or marketing skills are never taught. Inevitably, many aspiring actors yearn to play in a bigger pond, and nothing outshines Hollywood for the promise of success.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This guide to brands...

The 2011 edition of Military Aircraft Markings will continue to lead the field in the spotter's guide market and produced for military aviation enthusiasts at the start of the show season. The 32nd annual edition of Military Aircraft Markings...

Today's job market is tough; it's dog-eat-dog, ruthless and competitive. Preparation is essential if you want to get the edge. As psychometric testing becomes standard for blue-chip companies to one-man bands this For Dummies guide could mean the...

Suitable for both visitors and city residents, this comprehensive guide describes 50 of best-selling author Andrew Duncan's favourite walks in and around London. From idyllic, rural villages on London's outskirts to the bustling markets and high...

The Easy, Step-by-Step Guide to Facebook Marketing--100%% Updated for Facebook's Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too...

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your...