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Famous Figures in Public Relations

February 20, 2011 By marycstewart.com
Edward Bernays

Edward Bernays

The following lists are comprised of some of the most well-known public relations experts, sometimes referred to as spin doctors.

Famous Figures in Public Relations:
Edward Bernays-  American Edward Bernays is often referred to as ‘the father of public relations’ and was a pioneer in the field. His earlier work for the Committee on Public Information during the First World War may have laid the foundations for his later career. He was also the first person to use the subconscious as a way of manipulating public opinion. [Read more...]

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Famous Public Relations Campaigns

January 31, 2011 By marycstewart.com

Coca-Cola
The Coca-Cola brand had a major boost as a result of a public relations triumph in the unlikely setting of the Second World War. The president of the company at the time was Robert W. Woodruff. Woodruff managed to persuade the United States government that the American war effort would be aided greatly by providing the troops with Coke.

In 1941, after Pearl Harbour was bombed, Robert W. Woodruff declared that a bottle of Coca-Cola would cost only five cents to any man in uniform, regardless of what it cost or where he was. The United States government supported this as it was an alternative to alcohol and agreed to pay for the cost of shipping the beverage around the world to reach the troops. They also paid for the bottling equipment to be transported and set up at the front lines. [Read more...]

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Definition of Public Relations

January 28, 2011 By marycstewart.com

The Oxford English Dictionary defines the term ‘public relations’ as:
‘the professional maintenance of a favourable public image by a company or other organisation or a famous person. The state of the relationship between a company or a famous person and the public: companies justify the cost in terms of improved public relations.’

As a broader definition, ‘public relations’ is an important method of promotion used in communications and marketing. Public relations experts act on behalf of a person, organisation or product in order to encourage the public to view them positively. Their role may be to build hype and a positive image around a new product or company in order build a solid foundation for the success of future marketing campaigns. At the other end of the spectrum, a public relations professional may be required to organise a campaign to limit any negative public opinion that might be caused by a person or company’s words or actions. [Read more...]

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A Short History of Public Relations

January 25, 2011 By marycstewart.com

Public relations, as we know it today, is believed to have originated in 1920s America. However, early examples of public relations can be found on both sides of the Atlantic.

Much of the success of Queen Elizabeth I’s long reign and the loyalty of her people is credited to the strong relationship that she built with her subjects. In a speech delivered by Elizabeth I in 1601, she said ‘this I account the glory of my crown, that I have reigned with your loves’.

Another prominent figure in British history that can be said to have demonstrated public relations techniques was the Duchess of Cavendish, Georgiana Cavendish. The Duchess is known for her promotion of the politician Charles James Fox. She used her fame to create favourable public relations for him by recruiting her friends into celebrity endorsements, lobbying and press relations. [Read more...]

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