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Advantages and Disadvantages of Public Relations in Marketing

February 25, 2011 By marycstewart.com
What is Public Relations?

What is Public Relations?

Advantages:

1. The promotional techniques used in public relations are relatively cheap in comparison to other marketing methods.

2. Public relations campaigns can provide potential customers with more information on a product or company than many other marketing techniques are able to. For example, a story in the media which describes a product in a positive way can provide more detail than a small advertisement in print or a television commercial can.

3. In many cases, an audience is more likely to read a news article than an advertisement which can be skipped through and lost amongst many others. [Read more...]

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Definition of Marketing

February 21, 2011 By marycstewart.com
marketing

marketing

The definition of the term ‘marketing’ in the Oxford Dictionary of English is:
‘the action or business of promoting and selling products or services, including market research and advertising.’
 
The process of marketing is concerned with identifying the needs of potential customers through market research, meeting these needs and maintaining a good relationship with the customer in order to retain their business. One effective method of building and maintaining a positive customer relationship is through the use of public relations.

Alongside commonly used forms of marketing such as direct mail, print advertising and television and radio marketing, online marketing has benefited from a great deal of growth in recent years. Popular methods of online marketing include pay per click advertising, banner advertising, organic search through search engine optimisation and e-mail marketing. [Read more...]

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The History of Marketing

February 11, 2011 By marycstewart.com

It can be argued that marketing has existed for hundreds, or even thousands, of years. For example, the Ancient Greeks demonstrated an early form of marketing when traders would hire ‘criers’ to advertise the goods that they were selling. Since then, marketing has evolved considerably with certain developments in history being particularly significant.

Gutenberg invented a printing press featuring moveable type in 1450. This press, along with future models based on his original, allowed pamphlets, books and handbills to be produced in large quantities and distributed to more people than ever before.

An American newspaper called The Boston News-Letter published what is regarded as the first paid newspaper advertisement in 1704. This was an announcement aimed at selling property in an area of Long Island known as Oyster Bay. [Read more...]

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The Role of Public Relations in Marketing

February 9, 2011 By marycstewart.com

The role of public relations in marketing is an important one. The main objective of a public relations expert is to work with an organisation in order to promote a positive relationship with the members of the public that their products or services are targeted at.

In their early roles, public relations professionals worked almost solely with newspaper and television media in order to promote a company or product through stories that portrayed them in a favourable light. News stories such as these give the public a positive impression of a company or product and are a useful tool in laying the groundwork for the success of future marketing campaigns. Although this method of promotion is still used today, it is usually one component of a larger public relations strategy. [Read more...]

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