Business
Give yourself a break
A successful business should concentrate on being just that … successful in business.
In order to concentrate on what your firm does best, many of the Servicing areas can, and maybe should, be outsourced. One of the most common areas currently being outsourced, other than catering, hospitality and Human Resources are the Payroll Services.
An original successful business plan should take into account the size of the firm, staffing, H.R. and type of payroll services necessary to run the business your way. The choice of an outside organisation supplying payroll services should not be taken lightly. The company should understand the nature of your business, be thorough, polite to staff, ready to assist and sort out financial anomalies. [Read More...]
Want to know about Marketing?
Advantages and Disadvantages of Public Relations in Marketing
Advantages: 1. The promotional techniques used in public relations are relatively cheap in comparison to other marketing methods. 2. Public relations campaigns can provide potential customers with more information on a product or company than many other marketing techniques are able to. For example, a story in the media which describes a product in a positive way [...]
Definition of Marketing
The definition of the term ‘marketing’ in the Oxford Dictionary of English is: ‘the action or business of promoting and selling products or services, including market research and advertising.’ The process of marketing is concerned with identifying the needs of potential customers through market research, meeting these needs and maintaining a good relationship with [...]
The History of Marketing
It can be argued that marketing has existed for hundreds, or even thousands, of years. For example, the Ancient Greeks demonstrated an early form of marketing when traders would hire ‘criers’ to advertise the goods that they were selling. Since then, marketing has evolved considerably with certain developments in history being particularly significant. Gutenberg invented [...]
The Low Down On PR!
Famous Figures in Public Relations
The following lists are comprised of some of the most well-known public relations experts, sometimes referred to as spin doctors. Famous Figures in Public Relations: Edward Bernays- American Edward Bernays is often referred to as ‘the father of public relations’ and was a pioneer in the field. His earlier work for the Committee on Public [...]
Famous Public Relations Campaigns
Coca-Cola The Coca-Cola brand had a major boost as a result of a public relations triumph in the unlikely setting of the Second World War. The president of the company at the time was Robert W. Woodruff. Woodruff managed to persuade the United States government that the American war effort would be aided greatly by [...]
Definition of Public Relations
The Oxford English Dictionary defines the term ‘public relations’ as: ‘the professional maintenance of a favourable public image by a company or other organisation or a famous person. The state of the relationship between a company or a famous person and the public: companies justify the cost in terms of improved public relations.’ As a [...]
The Spin On Spin Doctors!
Origins of the Term ‘Spin Doctor’
The term ‘spin doctor’ first appeared in America during the 1980s. At this time, the use of sound bites became increasingly popular with the American media and a new type of publicist was required to provide them. The use of the word spin is related to the term ‘yarn’. People who tell stories can be [...]
What is a Spin Doctor?
The term ‘spin doctor’ is often used to describe a public relations expert or a corporate or political representative. Their role is to put a positive ‘spin’ on events in order for them to be viewed in a favourable way by the public. These public relations experts may be required to put a positive spin [...]
The Spin Doctor?
The term spin doctor basically describes an expert in public relations. Some of the best and well known spin dr’s in the UK are Alistair Campbell who dealt with Tony Blairs public relations during his time as prime minister. Max Clifford is also another PR expert who has dealt and deals with some very high [...]